How To Set Up A Video Podcast

What is a Video Podcast?

Contrary to how it may seem, a video podcast isn't just a YouTube video. A video podcast is an audio podcast with video elements.

Can you lot publish your video podcast on YouTube? Definitely! (And in fact, we'd argue that you should.) Simply starting a video podcast isn't necessarily the same equally starting a YouTube channel.

The departure between a video podcast and a regular YouTube video is that the video elements are there to complement the audio feed with a video podcast. Podcasts are traditionally an audio medium, but podcasters have begun calculation video elements to their audio format in contempo years.

Many video podcasts are the secondary format, with the more than traditional audio testify still being published across various sound-only podcast directories like Apple Podcasts (iTunes). Whether it'south essentially a slideshow to accompany your audio feed or a highly-produced video of your recording session (or somewhere in between), if your podcast has a video chemical element, it'south a video podcast.

Why You Should Start A Video Podcast?

There are millions of podcasts (approximately 2,729,268, according to Listen Notes) out there. In that bounding main of audio content appearing in listeners' podcast feeds, it can be difficult to get them to click on your show.

Considering the podcasting world is then competitive and over-saturated, adding video elements to your bear witness is a great way to differentiate yourself from your contest. Allow'southward look at a few benefits of video podcasts beneath:

Video Lets You lot Aggrandize to More Distribution Channels

If you want to maximize your downloads, getting your podcast in front of every bit many eyes every bit possible makes sense. And that means you may need to expand across the usual podcast directories like Apple Podcasts and Stitcher.

One of the best parallel channels to distribute your podcast is YouTube, which has grown exponentially in the last few decades. In 2022, YouTube saw more two billion viewers per month—and the only website to see more than traffic was Google itself!

(Paradigm source: Backlinko)

And the best part is that if you want to get-go a podcast with video, you're already most of the way in that location. All yous demand to do is add together a visual element to your new episodes (which nosotros'll show yous how to practice below), and you lot've got the perfect content for a supplementary YouTube aqueduct.

Humans Answer Improve to Video

As people, we're used to relying on our eyes for most of our information processing, and for most people, visual retentivity is far superior and longer-lasting than verbal memory. Many of your fans would respond even ameliorate to your podcast if there was a visual element to your show that they could lookout while they listened.

And if you can record video of yourself and your guests equally yous record the podcast, that'due south even amend. Research shows that people beloved looking at faces, and showing video of yourself equally y'all record your podcast lets your audience make a deeper connection to you as a person. Being able to see your face up strengthens their bond of trust with y'all and your prove.

Social Media Platforms Are Optimized for Video

If you spend whatsoever fourth dimension on Facebook, Twitter, or Instagram, you'll notice that videos are everywhere. Information technology is estimated that videos volition make up 82% of posts on social media by 2022.

Simply you may too notice what they all accept in common: their default setting is mute (no audio).

Social media users love video—but since most people scroll their phones in waiting rooms, on public transportation, or sitting in front of the tv set in the evenings, it makes sense that they'd want the audio turned off.

So if you want to share clips of your podcast on social media, yous'll want to add a visual chemical element; otherwise, you'll have nothing engaging to share.

Types of Video Podcast Formats

Are you convinced to add together video to your podcast however?

If so, you're probably wondering the all-time ways to add video elements to your audio feed. Let's wait at a few examples of the primary types of video podcasts in use in 2022.

Static Video Podcasts

The easiest manner to incorporate video elements into your podcast is to add a static image to your audio feed. This image can be a pic, a slideshow, or something as simple as your podcast cover art (like Bill Burr'south Monday Morn podcast does).

(Image source: Monday Morning Podcast)

The static video podcast isn't the most exciting option. Still, it's the easiest and cheapest, which appeals to many hobbyist podcasters wishing to fiddle in creating a YouTube channel for their content.

Animated Video Podcast

Another selection is to illustrate your podcast audio using animation and graphics. Some podcasters, such equally those at the Hostile Worlds Podcast, use animation to combine their hosts with a fun visual delineation of the story they're telling.

(Epitome source: Hostile Worlds Podcast)

Animation won't work for every podcast topic, but using digital artwork tin assistance creatively appoint your listeners.

Or, you lot can go a little sometime-school and simply motion-picture show yourself drawing or doing other related activities like crafting, cooking, or gardening. Watching you complete a relaxing activity can help your audience focus on what y'all're proverb.

Audiogram Clips

An audiogram is an image overlaid with other elements, like a waveform and transcription, that you tin use to post clips of your podcast to social media. The podcast Headgum posts audiograms on Twitter with keen success:

Creating an audiogram tin be an like shooting fish in a barrel fashion to add together more than dynamic visual elements without actress work. Simply employ a waveform tool like Headliner or Auphonic to visualize the audio feed to your preferences. This method works all-time for clips rather than an entire total-length podcast episode.

Remote Interview (Talking Heads)

If your podcast is mostly in remote interview format, side-by-side video is an easy and engaging way to show all participants throughout their conversation. Astrophysicist Neil deGrasse Tyson uses the side-by-side video podcast format to keen success on his show, StarTalk:

(Paradigm source: StarTalk)

If you're planning to create a talking heads video, information technology's best to use a software tool that captures multiple webcams simultaneously, such as Riverside.fm. That manner, you won't demand any additional special equipment; all y'all'll need to do is upload the video of your recording session.

On-Premise Recordings

Finally, if y'all're recording in person, you always have the option to set up video equipment in your studio to capture video of the podcast chat.

If you go this route, you lot may want to use multiple cameras to capture dissimilar angles and ensure a articulate view of every participant.

This method of making a video podcast is the near popular both because information technology's uncomplicated (since you're just recording a video of your regular podcast recording process) and it's the most engaging for your audition to watch.

How to Make A Video Podcast

Stride i: Assemble the Right Equipment

Start, what video podcast equipment exercise yous need?

Video podcasting takes boosted equipment also the standard microphone, headphones, and recording software that y'all'd need for an audio podcast.

As y'all tin can probably guess, you're probably going to want a video camera. You tin can get past with using illustrations, slides, or audiograms—but for maximum date, you'll eventually want to invest in a camera to capture either in-studio or remote video of your podcast recording sessions.

Too, you lot'll want to consider lighting. Since it'due south a bit of a limitation only to exist able to record next to a well-lit window on a sunny day, invest in high-quality video lighting for your recording space. It'south probably a skilful idea to have i lite and one camera per participant, but you can brand one of each work simply fine in a pinch.

Finally, retrieve about your studio setup. Since your audience will be seeing it in the video, you may desire to make it a chip more visually highly-seasoned than it normally would be. Find a neutral but aesthetically pleasing properties, and place a few interesting objects effectually the space (such as a houseplant) to brand it feel homier.

ii. Find the Correct Video Podcast Software

The best podcast recording software also captures video, like Riverside.fm. That fashion, you're already prepared to produce a video podcast without investing in boosted recording software. The right video podcast software should:

• Have an easy and intuitive user interface that works for both Mac and PC
• Not crave your remote guests to download boosted software to bring together your recording session
• Record in the best video and audio quality, preferably locally to each participant's device, so that the final quality doesn't depend on your cyberspace connection
• Come with additional features like live audience call-ins

Riverside records both audio and video locally in uncompressed WAV and mp4 formats for a studio-quality result. And as a bonus, Riverside is the only platform with an iOS app that lets your guests join from their iPhone.

If you're looking for piece of cake-to-use, affordable recording software that's versatile enough for you lot to create both audio and video podcasts, Riverside is an excellent option.

3. Tape Your Video Podcast

One time you have all your equipment and software, you're ready to record.

Prepare your camera and lights for optimal effect. If you're only using one camera, make sure information technology captures all participants. If you have multiple cameras, use one as a wide-bending shot of the room, and place the others so that each is focused on a single participant. Identify the lighting so that it's hitting the side of your face (a 45-degree angle is usually recommended).

Then, tape your podcast equally you ordinarily would. In the cease, you lot'll have a video of the recording session that you lot tin apply to publish to additional channels besides the standard podcast directories.

four. Edit Your Video Podcast

How much you edit depends on your podcast way and how much time you lot accept. Some podcasters review entirely every second of their content to cut out any mistakes, while others don't edit at all.

For the all-time results, yous'll want to edit your audio get-go using programs—known as Digital Audio Workstations (DAWs)—similar GarageBand, Audacity, or Adobe Audition. Or, for easy editing, Riverside's software comes with a Magic Editor that automatically stitches together the locally recorded, split audio/video tracks. Merely select the content yous want to combine, and the Magic Editor compiles the data into a final production that'due south fix for download.

Then, yous tin can use programs like iMovie, Adobe Premiere Pro, or Final Cutting Pro 10 to add any terminal edits to the video. Y'all can add together intro music, an outro, and fifty-fifty experiment with adding transition furnishings, relevant clips or images, and sound effects to your finished production.

These tools accept features that let anyone from beginners to experts tweak and fine-tune podcasts. Merely you can besides rent a freelance producer using platforms like Fiverr or Music Radio Artistic to practice your editing for you.

5. Publish and Marketplace Your Video Podcast

Next, upload your podcast to whichever channel(due south) you lot want to distribute to.

If you started with an sound-merely podcast, you lot'd probably want to proceed publishing the sound file to your podcast hosting platform so that your show's RSS feed tin can withal be found on all the major directories (like Apple tree Podcasts, Spotify, and Google Podcasts).

Simply now that you're adding visual elements to your evidence, you can publish information technology to video-friendly channels like YouTube and Facebook. Distributing your content to these additional channels will automatically broaden your reach and help market your podcast.

For added visibility, be sure to share a link to your video clips on all of your social media feeds.

For a detailed guide to creating a YouTube channel and uploading your content there, check out our commodity: How to Kickoff a Podcast on YouTube in half-dozen Steps [2021 Guide].

Video Podcast vs. Audio Podcast?

Deciding to jump to video isn't always the right motility for every podcaster. While video has many benefits, such as greater engagement and easier distribution, it can besides hateful added production costs. You'll need to invest in a camera, larn how to edit video, and make the time to manage boosted content aqueduct(due south).

If you're just getting started and have a limited budget or time constraints, you may want to stick to an audio-only podcast. But if you're ready to invest the fourth dimension and resources into growing your podcast audition to the max, video tin can help you get in that location.

Source: https://riverside.fm/blog/how-to-start-a-video-podcast

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